Some girls were born to sing.
The Sing Out Loud! mission is to create an inviting and safe community in which young women can share musical excellence, build confidence, and gain perspective about the world through the gift of music. Sing Out Loud and its 130 members in Bella Voce Young Women’s Choir, Bella Fiore and the Bellettes have impacted the community, nation and world through the gift of music.
Despite producing high-quality vocal music that attract sell out crowds to concerts, Sing Out Loud needed a new look and feel for the brand in order to raise the organization's community awareness and to better match to the the artistic prowess and recognition the organization has received in the choral world. The 10 Anniversary was the perfect opportunity to refresh the organization's brand and engage the wider community, maximize visibility opportunities through community and media relations for awareness that will strengthen market position.
Red Couch stories was engaged to produce a new website and short film and affiliated company Encore Public Relations spearheaded all media relations and robust ongoing social media content. Key messages were developed that has yielded positive, broad and consistent story placement and has achieved more than 600,000 earned media impressions in television, print and radio.