Cargill - 150 Years of Helping the World Thrive
Cargill, one of the world's largest privately held corporations, with 155,000 employees spread across the globe is tackling in its mission how they help the world thrive. As they celebrate their 150th anniversary, Cargill wanted to use the milestone as an opportunity to align their brand promise and engage employees.
Red Couch Stories was commissioned to create five films that would serve as a tangible link and illustration of how Cargill is committed to feeding the world, helping their stakeholders and improving communities where employees live and work. Stories from Guatemala, Honduras, India and Indonesia were filmed and told through the eyes of employees.
The film series earned a 2015 Best Marketing Video Award for Employee Communications from Ragan.