Corporate sponsorship comes alive in a film by aligning values
Carlson Capital Management, Inc. (CCM) is a comprehensive investment advisory and integrated wealth management firm serves more than 700 clients by incorporating all of the key disciplines of financial, investment, estate, tax, retirement, insurance and philanthropic planning for an integrated wealth management experience. CCM has an unwavering commitment to the foundational values of hard work, discipline and integration.
In partnership with the Rochester Symphony Orchestra, CCM was the premier sponsor that would bring world-class violinist Midori to the community. Red Couch Stories was engaged to align the mutual values of both organization in a unique storytelling format that would feature one of the orchestra's principles. The primary objective was to align brand awareness and reinforcement. The film was featured the night of the concert in front of a live audience of more than 1,500 people in addition to sharing on social media channels for both organizations.