Ronald McDonald House
of Rochester, MN

 

Every day, the Ronald McDonald House of Rochester, MN hosts families full of stories of pain and strength, sorry and joy, fear and hope. The House trusted Red Couch Stories to help shed light on these stories as they look to further their mission by expanding the physical presence of their Home. A $16 million capital campaign is underway and to help raise awareness of their efforts, these stories were captured to show the love and hope that resides in this "home away from home" for families with children under care of Mayo Clinic. 

 

 

Cargill - 150 Years of Helping the World Thrive

 

Cargill, one of the world's largest privately held corporations, with 155,000 employees spread across the globe is tackling in its mission how they help the world thrive. As they celebrate their 150th anniversary, Cargill wanted to use the milestone as an opportunity to align their brand promise and engage employees.

Red Couch Stories was commissioned to create five films that would serve as a tangible link and illustration of how Cargill is committed to feeding the world, helping their stakeholders and improving communities where employees live and work. Stories from Guatemala, Honduras, India and Indonesia were filmed and told through the eyes of employees.  

The film series earned a 2015 Best Marketing Video Award for Employee Communications from Ragan.

 
Cargill film video Red Couch Stories Honduras 150 years helping the world thrive Rochester MN
 

Storytelling Suite 

RST has a bigger story. How does the airport live in the world, help people, ease their pain and shoulder their burdens? RST's brand story is all about people: employees that provide above and beyond customer service, and the people who depend on the airport and frequently fly in and out of RST.

 
RST Rochester International Airport MN video film Red Couch Stories American Airlines runway
Eric Samuel Timm Delta Airlines RST MN film video
Mayo Clinic Cynthia patient Delta Rochester MN RST video film
RST-Cynthia_4309.jpg

Corporate sponsorship comes alive in a film by aligning values

 

Carlson Capital Management, Inc. (CCM) is a comprehensive investment advisory and integrated wealth management firm serves more than 700 clients by incorporating all of the key disciplines of financial, investment, estate, tax, retirement, insurance and philanthropic planning for an integrated wealth management experience. CCM has an unwavering commitment to the foundational values of hard work, discipline and integration.  

In partnership with the Rochester Symphony Orchestra, CCM was the premier sponsor that would bring world-class violinist Midori to the community. Red Couch Stories was engaged to align the mutual values of both organization in a unique storytelling format that would feature one of the orchestra's principles. The primary objective was to align brand awareness and reinforcement. The film was featured the night of the concert in front of a live audience of more than 1,500 people in addition to sharing on social media channels for both organizations. 

 
Carlson Capital Management Rochester MN sponsor content brand video film Red Couch Stories Midori Rochester Symphony Orchestra Choral
Carlson Capital Management Rochester MN sponsor content brand video film Red Couch Stories Midori Rochester Symphony Orchestra Choral
Carlson Capital Management Rochester MN sponsor content brand video film Red Couch Stories Midori Rochester Symphony Orchestra Choral

NEWSCYCLE Solutions leading the industry for global technology solutions in news and advertising platforms.

 

Red Couch Stories was asked to produce a short film and a ninety second promotional spot that would be used on the companies website and social media channels that would announce the launch of a new product for NEWSCYCLE Solutions called NEWSCYCLE Mobile. While the main focus of the films was on the new NEWSCYCLE Mobile product offerings, it was also mportant to engage audiences with a deeper understanding of NEWSCYCLE’s products, services and overall mission of offering comprehensive media solutions that empower the global news media industry and helps them thrive in the rapidly changing news publishing industries. 

 

 

 
Newscycle Mobile DoApp product launch film campaign video by Red Couch Stories Minneapolis St Paul MN Preston McKenzie
Newscycle Mobile DoApp product launch film campaign video by Red Couch Stories Minneapolis St Paul MN Preston McKenzie
Newscycle Mobile DoApp product launch film campaign video by Red Couch Stories Minneapolis St Paul MN
Newscycle Mobile DoApp product launch film campaign video by Red Couch Stories Minneapolis St Paul MN Peter Marsh

United Way of Olmsted County 

 

Can you raise money without telling a story? People are motivated to give because of the stories that are told. Stories make donors feel good about making contribution when they place a face to the issue. United Way of Olmsted County collaboratively advances the common good for individuals and families to have good quality of life and the opportunity to reach their full human potential. It was important to identify tangible examples of how the mission comes alive through a collection of stories. 

 

 
United Way of Olmsted County Antonina's story video film series Rochester MN by Red Couch Stories non-profit content
United Way of Olmsted County Antonina's story video film series Rochester MN by Red Couch Stories non-profit content
United Way of Olmsted County Antonina's story video film series Rochester MN by Red Couch Stories non-profit content
United Way of Olmsted County Antonina's story video film series Rochester MN by Red Couch Stories non-profit content

United Way of Olmsted County 2016 Campaign Kickoff

 

The United Way of Olmsted County kicked off its 2016 campaign with volunteers waving signs across Rochester.

Dozens of volunteers gathered bright and early Thursday morning at Soldiers Field Park to pick up signs and hit the streets to spread the word that the 2016 workplace campaign has started.

Our crew captured the sights and sounds of the kick off and edited the piece by mid afternoon the same day for the organization to share online with over 2,700 views on Facebook letting the wider community know the season of giving has returned.

 

 
United Way of Olmsted County campaign kickoff video film by Red Couch Stories non-profit
United Way of Olmsted County campaign kickoff video film by Red Couch Stories non-profit
United Way of Olmsted County campaign kickoff video film by Red Couch Stories non-profit director Jerome Ferson
United Way of Olmsted County campaign kickoff video film by Red Couch Stories non-profit

Some girls were born to sing.

 

The Sing Out Loud! mission is to create an inviting and safe community in which young women can share musical excellence, build confidence, and gain perspective about the world through the gift of music. Sing Out Loud and its 130 members in Bella Voce Young Women’s Choir, Bella Fiore and the Bellettes have impacted the community, nation and world through the gift of music.

Despite producing high-quality vocal music that attract sell out crowds to concerts, Sing Out Loud needed a new look and feel for the brand in order to raise the organization's community awareness and to better match to the the artistic prowess and recognition the organization has received in the choral world. The 10 Anniversary was the perfect opportunity to refresh the organization's brand and engage the wider community, maximize visibility opportunities through community and media relations for awareness that will strengthen market position.

Red Couch stories was engaged to produce a new website and short film and affiliated company Encore Public Relations spearheaded all media relations and robust ongoing social media content.  Key messages were developed that has yielded positive, broad and consistent story placement and has achieved more than 600,000 earned media impressions in television, print and radio.  

 
Bella Voce | Bella Fiore | Bellettes Sing Out Loud Rochester MN film video by Red Couch Stories choir
Bella Voce | Bella Fiore | Bellettes Sing Out Loud Rochester MN film video by Red Couch Stories choir
Bella Voce | Bella Fiore | Bellettes Sing Out Loud Rochester MN film video by Red Couch Stories choir
Bella Voce | Bella Fiore | Bellettes Sing Out Loud Rochester MN film video by Red Couch Stories choir

The Sisters of St. Francis

A Compassionate Presence in our World

 

Red Couch Stories was engaged to produce an inspirational film that highlights the mission of the Sisters of St. Francis and the need for continued awareness and support of the active ministries the Sisters of St. Francis serve throughout the country and parts of the world.

The inspirational stories were told through the eyes Sister Joseen, Sister Joyce and Sister Ruth and how, through their active ministries, the Sister of St. Francis are advocates for peace and justice. Through the Sisters' compassionate presence, they provide critical services to those in need.

The film earned a 2015 Bronze Stevie Award for Best Marketing Film. 

 

 
 

Cy's Place

Our initial meeting with Cy's Place founders Randy and Ree Erickson and Board member, Dr. Shakila Khan of Mayo Clinic lasted nearly three hours. The story was emotional and heartbreaking, but at the same time beautiful, hopeful and full of light.

Cy's Place, a home away from home for children and their families while undergoing transplant and stem cell procedures at Mayo Clinic, was about to launch a capital campaign. It sought to raise awareness and seek support to build a pediatric transplant hospitality house in Rochester, Minnesota.

Red Couch Stories was entrusted to produce a film that would help tell the story. Encore Public Relations mobilized efforts to distribute the story through media relations, a special event and community relations. In less than 72 hours after the film was released, the story was shared extensively through local and regional television and radio stations, blogs, social media outlets and newspapers. The result was more than half a million viewers, listeners and readers are now aware of Cy's Place and the need to build the second pediatric transplant house in the United States. 

As the wider community continues to pull together to make Cy's Place a reality, the end result will be a place where sick children and their families will have a place to stay and a network of love and support wrapped around them.

The integrated work earned a 2015 Bronze Stevie Award for Nonprofit PR Campaign of the Year. 

 
Mayo Clinic Gonda piano Rochester MN Cy's Place Red Couch Stories video film shoot
Plummer Building Mayo Clinic Rochester MN Red Couch Stories video film shoot
Screen Shot 2015-03-04 at 5.26.56 PM.png
 

Pray. Hope. Don't Worry.

Red Couch Stories produced an inspirational video that highlights the mission of the St. James Coffee House and the importance of its role in the New Evangelization of the Catholic Church.

Goals for the film were to provide a link to the SJC mission and to the mission of the Catholic Church, as well as the need for funds to fully sustain SJC and further spread the mission.

 
Bishop John Quinn Winona Diocese St. James Coffee Rochester MN video film
Bishop John Quinn Winona Diocese St. James Coffee Rochester MN video film Chris Nelson Dunlap Seeger
Screen Shot 2015-03-04 at 5.26.56 PM.png
Michelle Fagan hot actress

United Way of Olmsted County

 

United Way of Olmsted County collaboratively advances the common good for individuals and families to have good quality of life and the opportunity to reach their full human potential.

Red Couch Stories was engaged to create a fundraising annual appeal film, "Be the Change." The goal was to provide a tangible link to United Way's mission by highlighting the people they serve through their partner funded organizations.

Three heartfelt stories were uncovered and shared. 

United Way of Olmsted County reached it's $4.1 Million dollar fundraising goal that will support the work it does with their community collaborations and funded partners to improve lives and help the greater community. 

 
United Way Olmsted County Rochester MN video film production Jerry
 

An integrated content campaign showcasing customer service

The "Culture of Care" campaign focused on Doubletree by Hilton's brand promise of providing exceptional customer service through its Culture of CARE (Creating A Rewarding Experience) for customers from time of check in to checking out and everything in between. 

The integrated campaign featured a series of short films, a television commercial and print campaign.

 
DoubleTree Rochester MN commerical video film Red Couch Stories

A Home Grown Success Story: Powers Ventures 

 

For 30 years, the Powers Ventures organization and its respected brands have been proudly serving southeastern Minnesota and developing relationships built on trust, respect and exceptional food and service. As one of Minnesota's largest catering operations, the organization annually produces more than 250 weddings per year and an estimated 1,500 corporate and social events and is considered one of the top 100 small businesses in the country by the U.S. Chamber of Commerce. 

 

Red Couch Stories was engaged to create television commercials and short films that were placed on websites and social media for Canadian Honker Restaurant, Pinnacle Catering and Top Tier Delights. 

 
Joe Powers Canadian Honker film video commercial Super Bowl Red Couch Stories catering thanks

Channel One Food Bank

 

Channel One Regional Food Bank serves seniors, individuals with physical or mental-health disabilities, working families and individuals, people in times of crisis due to job loss, medical problems or personal disaster, and food shelves, programs and agencies in 14 counties. These counties include Faribault, Waseca, Rice, Goodhue, Wabasha, Steele, Dodge, Olmsted, Freeborn, Mower, Fillmore, Winona, Houston, and La Crosse County in Wisconsin.

The film was produced to educate the wider community to see how the face of hunger is everywhere, and why it's important to support and sustain the mission of Channel One.

 
Channel One Food Bank Rochester MN nonprofit video film production digital content studio Red Couch Stories
Channel One Food Bank Rochester MN nonprofit video film production digital content studio Red Couch Stories
Channel One Food Bank Rochester MN nonprofit video film production digital content studio Red Couch Stories
Channel One Food Bank Rochester MN nonprofit video film production digital content studio Red Couch Stories

Lourdes - Project Lead the Way

 

The Rochester area is poised for significant growth in the next decade with the vast majority of the expected 30,000 jobs in STEM-related industries. With such an exciting future on the horizon, Rochester Catholic Schools wants to ensure that its students are prepared to serve as leaders in the community.

Rochester Catholic Schools (RCS) is committed to being a leader in STEM education, and asked Red Couch Stories to help them announce a new and innovative curriculum called Project Lead The Way (PLTW) in grades K-12 at their annual Hearts of Gold Fundraiser.  

The film helped raised important funds that would be used towards launching and sustaining the program. We produced the film to be used for additional marketing purposes beyond the fundraising night.

 
Lourdes High School Rochester, MN video film production Red Couch Stories Catholic faith digital content creation
Lourdes High School Rochester, MN video film production Red Couch Stories Catholic faith digital content creation
Lourdes High School Rochester, MN video film production Red Couch Stories Catholic faith digital content creation
Lourdes High School Rochester, MN video film production Red Couch Stories Catholic faith digital content creation